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Monday, September 9, 2019

Tips of the Trade Show

In our high tech 24/7 business lives, there is nothing online that can beat building relationships and trust than face-to-face interactions with clients and customers. While an online presence is paramount to business success today, personal interaction can take your business further when it comes to customer loyalty and it helps customers understand you and your business on a personal level.

Ever since the success of The Great Exhibition in 1851, trade shows function to bring buyers and sellers together. It worked then and it still works today. The only difference is now it is much harder to grab the attention of people walking by. To do this you have a booth that clearly shows what you and your company are all about and know a few tips of the trade show.

  1. Stay with your brand. You might be bored with your brand, but it is key to help customers understand who you are and what you do by being consistent. Choose giveaways that are long-lasting and carry your brand recognition forward. For example, if you are in the hotel business your giveaways might include anything from eye masks for sleeping to fluffy slippers to rolling travel bags with your corporate colors and logo. 
  2. Make sure your face-to-face staff are super friendly and know how to engage in a conversation and are passionate about your products and services.
  3. Find a way to tell your story in a creative way. We all love to learn and be entertained but we are all hardwired to personal stories. 
  4. Make a plan and have expert help. If you are relaxed and confident, customers will be drawn to you.

There is so much that goes into preparing for a trade show that it can be overwhelming. At SEP Communications, we can help you every step of the way.

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