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Tuesday, October 3, 2017

Goods for the Good

When a company stands behind a cause they sincerely believe in, not only does it help the cause, but it also helps to build long-lasting relationships with customers, especially millennials who look for brands that support causes they are passionate about. The millennials are a generation characterized by how they incorporate giving back in everyday living. Millennials can be persuaded by brands associated with a cause they believe in that allows them to give more without making an additional donation.

With so many worthy causes, it can be hard for companies to decide which charity to help and bring awareness to. In the month of October, there are many deserving causes from Breast Cancer Awareness, to Domestic Violence Awareness to National Down Syndrome Awareness just to name a few.

Community and corporate awareness and education for breast cancer are examples of how awareness has educated the public enabling them to comfortably talk open about breast cancer where it was once guarded as a very private cancer held in secrecy. Decades ago, women diagnosed with breast cancer were not only facing illness, losing a breast and possible death, but also lived alone with their cancer. Today, because of awareness we are talk openly about breast cancer because of the outpouring of support from our community. Although we are still desperately seeking a cure, women no longer suffer in silence. With every pink ribbon, pink t-shirt, pink can can cooler, etc., we openly embrace and support breast cancer and help women accept their bodies as vessels of their boundless souls with or without breasts.

Please share with us what causes you support! At SEP Communications, we love hearing about what you are passionate about. We are happy to help you with everything from promotional products, branding, to printing and everything all the way through fulfillment to help you help the causes you support.