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Tuesday, May 2, 2017

Choose Swag Purposefully

Yes, thankfully, there are so many options to choose from when it comes to promotional products! However, sometimes people get so carried away with how fun and adorable an item is that they forget the item must support their brand and reflect their core values. The item must be part of a plan, not a last-minute decision just to have something to give away at the next tradeshow with your logo on it.

First, you need to plan! When you have a plan, your entire team will be able to implement every detail so that your branding is cohesive and clearly understood. When your team knows every aspect of your branding and marketing they will be able to communicate it precisely to potential clients.

Next, consider how your promotional products will reinforce your brand. If the promotion products you choose do not reflect your brand you are not only wasting money, but your time as well. Potential clients need to instantly understand what you do, who you are and remember you and your company long after the tradeshow where they received the promotional product. For example, a company that distributes everything from bathroom faucets, fixtures to bathtubs might consider choosing microfiber drying towels or an environmental friendly shower timer that saves water for their swag. An accounting or finance firm might keep with their brand simply by using their company colors with anything money related from fun money bag gifts and piggy bank shaped items to wallets and money clips.

Lastly, choose a promotional products supplier wisely. One that can take care of all the details from start to finish, plus create any printed material will be good for your business. SEP Communications has an amazing reputation for all their impeccable attention to detail and they love to help companies like yours succeed!