SEPC Logo and Nav

swag        connect       solutions       ink       about

Friday, September 7, 2018

Pumpkin Spice and Everything Nice

Autumn is here, school is in session, and prepping for the holidays is in full gear… hopefully that is. Fall officially begins the count down for the holidays. If you want to stand out from the crowd, send your clients an early holiday gift filled with the coziness that fall brings. There are plenty of ways to incorporate the festivities of Thanksgivings as a catalyst to acknowledge how thankful you are for your clients and customers by sending them something now.

Here are a few gifts to say, “Thank you for your business” all in the spirit of fall.

Jump in to everything pumpkin spiced. September launches PSL (Pumpkin Spice Latte) season and every market that creates anything with a flavor or an aroma have joined in. There are a plethora of pumpkin spiced options to choose from that include everything from pumpkin spiced coffee and coffee mugs to pumpkin spiced cold pressed soap.

Another fall inspired gift option is to explore all things warm, wooly and wonderful. Warm, fluffy blankets are perfect way to start the fall season solving an easy answer to chilly offices and drafty corners. Wool in all shapes and forms from gloves, to sweaters, to scarves is always a welcome sight. With the luxurious texture and warmth of wool, it sends a message to your clients that you care about them and their personal comfort. Socks with the ability to design and create any image you can imagine make for a wonderful, fun gift to warm even your chilliest client.

Here at SEP Communications we are thankful for everyone we meet, help and provide detailed services to. We welcome the gift giving season with anticipation on how to best help you say, “Thank you” to all of your clients complete from beginning to end.

Wednesday, August 1, 2018

A journal entry a day keeps the doctor away

A balanced diet and exercise are healthy habits to keep you in good physical condition. Although exercise can help your mental condition by reducing stress, journaling is another way to reduce stress that not only improves creativity, writing and communication skills but also boosts memory, helps goal achievement, increases IQ and emotional intelligence and evokes mindfulness.

Just like diet and exercise, journaling has to be consistent to be effective. Most people journal from a few minutes to 20 minutes a day. If you are not sure where to start, the next time you are feeling stressed find a quiet space and think about what you are experiencing and start writing without worrying about how it looks or sounds. According to The University of Rochester Medical Center, “When you have a problem and you're stressed, keeping a journal can help you identify what’s causing that stress or anxiety. Then, once you’ve identified your stressors, you can work on a plan to resolve the problems and, in turn, reduce stress.”

Sometimes people need an incentive to start journaling. One look at beautiful journals and the bounty of colorful pens can be what inspires you to open a journal and start writing. There is an enormous community of people who not only love to journal, but enjoy the creativity and relaxation of doodling, hand lettering and improving the lost art of good penmanship. If you don’t regularly journal and decide to start, you will soon understand the benefits and want to share it with others making journals the perfect gifts for clients.

At SEP Communications we want to be part of your journaling journey. We have so many ideas to help you select the perfect journals and writing instruments for your clients. Please contact us with any questions you may have. Happy journaling!

Thursday, July 5, 2018

Marketing Abc’s and Back-to-School Swag

Summer is the perfect time to think about promotional products to give away in the fall with back-to-school swag using the Abc’s of marketing. The Abc’s include - A: Advertising, B: Branding, and C: Client relationships. Using back-to-school themed promotional products along with your marketing campaign can bring you to the head of the class with everything from notebooks, journals and pens to cool tech office gadgets.

A for Advertising

Make the most of your advertising by having a well thought out campaign that includes your budget, target market, media platforms, printed collateral, and promotional products. By using a well thought out plan you can make the most of your advertising budget. Promotional products can be a low cost component of your campaign to get your name out and let your community know the products and services you offer.

B for Branding

Staying true to your brand is one of the most important things you can do to help your clients understand who you are and what you do. The clearer your branded message is the more your clients will remember you, recommend you and call you when they need you.

C for Client relationships

Client relationships make a company and keep it growing. Fostering client relationships in our ever increasing competitive world takes persistent and ongoing contact. Repetitive contact will keep you on your client’s mind. A simple email engaging your client in a conservation about newsworthy technical advancements that could help their business is one way to stay on their minds another way is to send them something fun and memorable in the heat of the summer, for example: ice cream!

Whatever your marketing plans are for the fall, be sure to include the Abc’s of swag in your client’s swag bag. If you need help finding the perfect accompaniment to your campaign, let us know. We will love learning about what you do and how to help you. Please contact us at Sep Communications for anything and everything to communicate your message and help promote your brand.