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Friday, November 1, 2019

Gratitude, Gratefulness and Glorious Gifts

November is the time to show your clients and customers how grateful you are and the time to let them know how much you value their business. Of course you will be telling them through emails and handwritten notes, but gratitude along with a glorious gift is an age-old tradition that never goes out of style.

With most people traveling to visit family for Thanksgiving, travel accessories are a good option to give away. Travel items could include anything from an oversized carry-on tote bag, to noise cancelling headphones providing a place to escape to when the in-laws become too jolly and boisterous.

Another option in November is to send pumpkin spiced anything and everything. As the season gets started, pumpkin spice becomes center stage with coffee flavors, aromatic sprays and scented soaps.

The most important thing to do this month is to humbly let everyone who touches your life know just how important they are to you. Sometimes this is an easy task and other times you may need help to convey what you want to say. At SEP Communications, we love helping people communicate in all aspects of business and we are grateful for all of our clients and customers.

Monday, September 9, 2019

Tips of the Trade Show

In our high tech 24/7 business lives, there is nothing online that can beat building relationships and trust than face-to-face interactions with clients and customers. While an online presence is paramount to business success today, personal interaction can take your business further when it comes to customer loyalty and it helps customers understand you and your business on a personal level.

Ever since the success of The Great Exhibition in 1851, trade shows function to bring buyers and sellers together. It worked then and it still works today. The only difference is now it is much harder to grab the attention of people walking by. To do this you have a booth that clearly shows what you and your company are all about and know a few tips of the trade show.

  1. Stay with your brand. You might be bored with your brand, but it is key to help customers understand who you are and what you do by being consistent. Choose giveaways that are long-lasting and carry your brand recognition forward. For example, if you are in the hotel business your giveaways might include anything from eye masks for sleeping to fluffy slippers to rolling travel bags with your corporate colors and logo. 
  2. Make sure your face-to-face staff are super friendly and know how to engage in a conversation and are passionate about your products and services.
  3. Find a way to tell your story in a creative way. We all love to learn and be entertained but we are all hardwired to personal stories. 
  4. Make a plan and have expert help. If you are relaxed and confident, customers will be drawn to you.

There is so much that goes into preparing for a trade show that it can be overwhelming. At SEP Communications, we can help you every step of the way.

Tuesday, August 6, 2019

Our Storefront is Always Open

Long gone are the days waiting for stores to open. With online shopping you can now shop anytime you like. At SEP Communications we build custom on-line stores for our clients to purchase branded goods and gifts 24/7.
On September 2nd we will launch the custom on-line store for Raymond James Financial Advisors and Corporate Stakeholders. We have curated amazing products that range from high end corporate apparel to state of the art electronics and fine wine and food gifts.
Raymond James understands the importance of brand consistency and having this site insures that what clients and potential clients receive from them will be brand compliant and top quality.  
At SEP Communications, we are flexible and full of creative ideas to get you noticed and remembered. Please contact us to see a demonstration on how our storefront works and how we can help you and your company.