Tuesday, August 1, 2017
First, make an effort. Commit to getting your holiday shopping done this month and with a plan in place that includes your budget, list of recipients, what you will be purchasing, and how you are going to package and ship your gifts.
Next, plan out a timeline of what needs to be purchased and meet with a printer to schedule the printing of your packaging, tissues to wrap your gift and your gift cards. Now is not the time to send a client a promotional product with your name. If it is a gift, it should be personalized for the recipient, not you. Instead, promote your brand through the packaging and note that accompanies the gift.
Finally, make sure all of your gifts are creative and/or luxurious. Gifts should be either completely new on the market, specialized with personalization, or something out of the ordinary when choosing creative gifts. Luxury gift can get expensive, however stay in your budget and purchase the most luxury practical item you can afford. Most people purchase ordinary practical items at reasonable prices for themselves. Search for practical items that are luxurious and high-end design.
At SEP Communication, we love helping people with their holiday gift giving with everything from personalizing special gifts to every aspect of their printed components to create a cohesive gift opening experience. We have lots of creative ideas from personalized printed Soulkix Shoes, to personalized full color image luggage, to personalized headphones. Whatever your business gift giving needs, we will find a way to make it happen!
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Wednesday, July 5, 2017
Summer can be the perfect time to grab the attention of potential clients because when everyone is sitting at their desk in summer stagnation, a little fun can be a welcomed relief. For example, you could target potential customers by sending them a package with a beach ball and fun colored sharpies (that match your company colors and branding, of course) with instructions on how to play “Office Beach Ball”. The game is played by writing questions on the ball (personalized by the recipient). Then, the beach ball is tapped to a fellow coworker. If they miss the ball, they have to answer one of the questions handwritten on the beach ball. The questions can be company related with goals and ideas or it can be purely personal with fun creative questions.
Another way to stand out this summer is by participating in outdoor events to promote your brand with swag that cools and comforts. Giveaways could include portable mini fans and cooling sports towels to fully customizable cooling neck wraps that provide a respite from heat and humidity. When you give away promotional products that provide care and comfort, the underlying message of providing something that people need, before they ask for it, can produce a powerful way to connect with potential clients.
Lastly, what if you sent your clients an ice cream scoop and then had ice cream delivered to their office. Yes, you would be remembered and your phone would certainly ring, buzz and sing all summer long!
At SEP Communications, we look forward to helping you have some fun with your marketing and promotional products this summer!
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Thursday, June 1, 2017
Women-owned business are on the rise. According to the U.S. Department of Labor, there are 10 million women-owned businesses. Have you ever considered looking for minority-owned businesses to work with? There are so many advantages to working with minority-owned businesses. These businesses can help your company with tax incentives, supplier diversity programs, as well as, fostering new business relationships and niche markets you may not have thought of before. Plus, by embracing diversity, your company can be more profitable! According to research by the Hackett Group, companies generate 130% more revenue by using diverse suppliers from minority-owned businesses.
Many companies today request that 25% of their business is to be done with women-owned and minority-owned businesses. When you work with minority and women-owned businesses you let your customers and potential clients see your commitment to diversity and openness. Through your willingness to embrace and understand different cultures, races and ethnicity your business will not only grow, but it will thrive in many rewarding ways.
We at SEP Communications love diversity! We look forward to working with you and helping you learn more about us and what we do because most of all we want to help you succeed, grow and thrive.
As we focus on women this month, here are a few ideas to help you market to women with your swag! Women love promotion products such as nylon ladies computer tote bags, or women’s visors to keep the sun off this summer. Another option could be a purse hanger keeping handbags off the backs of chairs and securely in view just to name a few. Either call or email us and we will happily create the perfect swag that is in line with your branding and something potential customers will remember you with.
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