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Wednesday, August 1, 2018

A journal entry a day keeps the doctor away

A balanced diet and exercise are healthy habits to keep you in good physical condition. Although exercise can help your mental condition by reducing stress, journaling is another way to reduce stress that not only improves creativity, writing and communication skills but also boosts memory, helps goal achievement, increases IQ and emotional intelligence and evokes mindfulness.

Just like diet and exercise, journaling has to be consistent to be effective. Most people journal from a few minutes to 20 minutes a day. If you are not sure where to start, the next time you are feeling stressed find a quiet space and think about what you are experiencing and start writing without worrying about how it looks or sounds. According to The University of Rochester Medical Center, “When you have a problem and you're stressed, keeping a journal can help you identify what’s causing that stress or anxiety. Then, once you’ve identified your stressors, you can work on a plan to resolve the problems and, in turn, reduce stress.”

Sometimes people need an incentive to start journaling. One look at beautiful journals and the bounty of colorful pens can be what inspires you to open a journal and start writing. There is an enormous community of people who not only love to journal, but enjoy the creativity and relaxation of doodling, hand lettering and improving the lost art of good penmanship. If you don’t regularly journal and decide to start, you will soon understand the benefits and want to share it with others making journals the perfect gifts for clients.

At SEP Communications we want to be part of your journaling journey. We have so many ideas to help you select the perfect journals and writing instruments for your clients. Please contact us with any questions you may have. Happy journaling!

Thursday, July 5, 2018

Marketing Abc’s and Back-to-School Swag

Summer is the perfect time to think about promotional products to give away in the fall with back-to-school swag using the Abc’s of marketing. The Abc’s include - A: Advertising, B: Branding, and C: Client relationships. Using back-to-school themed promotional products along with your marketing campaign can bring you to the head of the class with everything from notebooks, journals and pens to cool tech office gadgets.

A for Advertising

Make the most of your advertising by having a well thought out campaign that includes your budget, target market, media platforms, printed collateral, and promotional products. By using a well thought out plan you can make the most of your advertising budget. Promotional products can be a low cost component of your campaign to get your name out and let your community know the products and services you offer.

B for Branding

Staying true to your brand is one of the most important things you can do to help your clients understand who you are and what you do. The clearer your branded message is the more your clients will remember you, recommend you and call you when they need you.

C for Client relationships

Client relationships make a company and keep it growing. Fostering client relationships in our ever increasing competitive world takes persistent and ongoing contact. Repetitive contact will keep you on your client’s mind. A simple email engaging your client in a conservation about newsworthy technical advancements that could help their business is one way to stay on their minds another way is to send them something fun and memorable in the heat of the summer, for example: ice cream!

Whatever your marketing plans are for the fall, be sure to include the Abc’s of swag in your client’s swag bag. If you need help finding the perfect accompaniment to your campaign, let us know. We will love learning about what you do and how to help you. Please contact us at Sep Communications for anything and everything to communicate your message and help promote your brand.

Monday, June 11, 2018

Diversity Creates a Competitive Edge

From L to R  McCall Credle-Rosenthal, Lois Brezinski, Nikki Korval, Marty Harris, Sheila Cormier, Veronica Betancourtm Darcey McNiff-THompson at the Florida Business Women Council’s “Shining Stars” Awards Gala - June 2, 2018
Today, more companies are realizing that making the commitment to partner with gender and ethnically diverse suppliers is not only socially responsible, but it also helps those companies jump ahead of their competition. According to research by the Hackett Group, companies generate 130% more revenue by using diverse suppliers from minority-owned businesses.

The McKinsey & Company report, Diversity Matters, looked at financial results composing of top management and boards to conclude “…companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above national industry medians and 15% more for gender diversity.” The report also states, “The unequal performance of companies in the same industry and the same country implies that diversity is a competitive differentiator shifting market share toward more diverse companies.”

If you’re not sure where to start to be more diversified and want to learn more, consider going beyond the boardroom by joining an outreach group to help women and minorities through mentoring programs and internships. Another option is to volunteer on a community board to help minorities and encourage your employees to do the same. At SEP Communications, Marty Harris – President, is on the board of advisors for the Florida Business Women’s Council whose mission is to create an environment that provides women with resources and support to expand and reinvent careers, focus priorities and to turn new challenges into great opportunities plus, help women grow in all aspects of their professional and personal lives. SEP Communication is certified by the State of Florida, The NGLCC and WBENC – Women’s Business Enterprise National Council and she will be attending the WBENC National Conference this month in Detroit.

SEP Communications loves diversity and we are proud of our certifications. We look forward to working with you and helping you learn more about us and what we do because most of all we want to help you succeed, grow and thrive in a diverse business community.