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Thursday, January 3, 2019

Hello 2019, Goodbye Ordinary

The good thing about the new year is that everyone in your office is in the mood to jumpstart a new year with fresh ideas. One idea that will hopefully be on your conference room table is the opportunity to embrace new techniques to enrich your client relationships and ways to procure more clients. One approach to creating a buzz is to say goodbye to ordinary.

Ordinary, promotional products may feel good at the time of purchasing, but if your employees are not excited about them, chances are that the lackluster for the items will transcend to your clients and potential clients. Giveaways should be innovative and exciting that allows conversation to flow plus serve as a reminder of how clever you are and how on top of the trends you are.

A few examples that are new and trendy include inverted umbrellas that keep you dry as you enter a vehicle, wireless phone chargers and even drones for extra fun. Caps are also a great way to keep your brand top of mind and the selection extends far beyond the ordinary caps of 5 years ago. Mesh and even puffy logo treatments make all the difference. Branded socks are also affordable and who does not want new colorful socks?

At SEP Communications we are always on top of the latest promotional products. We are excited for the new year and we look forward to sharing up-to-the-minute innovative promotional products with you. Call us… Cheers!

Wednesday, December 5, 2018

Take Charge

It’s the last month of the year and it’s your last chance to take charge of the year ahead to order promotional products, gifts and giveaways for 2019 before the tariffs come into effect. Starting January 1st, tariffs could increase the cost of your promotional products imported from China. According to the Office of the United States Trade Representative (USTR), approximately $200 billion worth of Chinese imports will be subject to additional tariffs. The exact tariff structure is yet unknown, but we always like to educated our clients on the industry changes.

Thinking smart is always good business. Planning smart is even better business. Yes, it takes a lot of dedicated work to plan out all of your purchases for 2019 but if you take charge and get your team together you will not only save big, but you will also enjoy the holidays more because you will already be ahead of the game and your competition. If you start 2019 prepared, purchased and ready, the tariffs will not be as painful.

Speaking of taking charge, there are so many charging devices available that are always a welcomed gift or giveaway. You could develop an entire campaign, for example, inspiring your clients to “Charge Ahead,” “Get Charged-Up,” or “Charge into 2019.” A campaign with a play on the word charge works wonderfully with a myriad of charging devices in a range of prices to suit your budget. You could choose anything from a simple car charger, a portable charger to a wireless charger for your home or office.

At SEP Communications, we love helping businesses and we love hearing about your needs. Let us help you charge into 2019. Happy Holidays!

Thursday, November 1, 2018

Client Gifts Made Easy

Gift planning does not have to be daunting. The secret to gift giving is to start planning early so that you have time to put all of the pieces together in a way that shows how much you care about the recipient. The anticipation of opening a gift is sometimes more rewarding than the gift itself. It is the experience of feeling special, even if it is only for a few minutes, that is priceless. Everyone likes to feel appreciated and cared for.

To make your gift giving memorable, it is important to stay on brand with your enclosed card, your wrapping paper, and the exterior box of your gift. However, the gift can be anything from backpacks, to drinkware to journal books depending on your client’s tastes and your budget.

 If you are not sure where to start, SEP Communications will help you with everything you need. Whether you need just a little help, or you need us to help you plan, implement and deliver your gifts. We are ready and excited to learn about your gift giving needs.