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Thursday, July 5, 2018

Marketing Abc’s and Back-to-School Swag

Summer is the perfect time to think about promotional products to give away in the fall with back-to-school swag using the Abc’s of marketing. The Abc’s include - A: Advertising, B: Branding, and C: Client relationships. Using back-to-school themed promotional products along with your marketing campaign can bring you to the head of the class with everything from notebooks, journals and pens to cool tech office gadgets.

A for Advertising

Make the most of your advertising by having a well thought out campaign that includes your budget, target market, media platforms, printed collateral, and promotional products. By using a well thought out plan you can make the most of your advertising budget. Promotional products can be a low cost component of your campaign to get your name out and let your community know the products and services you offer.

B for Branding

Staying true to your brand is one of the most important things you can do to help your clients understand who you are and what you do. The clearer your branded message is the more your clients will remember you, recommend you and call you when they need you.

C for Client relationships

Client relationships make a company and keep it growing. Fostering client relationships in our ever increasing competitive world takes persistent and ongoing contact. Repetitive contact will keep you on your client’s mind. A simple email engaging your client in a conservation about newsworthy technical advancements that could help their business is one way to stay on their minds another way is to send them something fun and memorable in the heat of the summer, for example: ice cream!

Whatever your marketing plans are for the fall, be sure to include the Abc’s of swag in your client’s swag bag. If you need help finding the perfect accompaniment to your campaign, let us know. We will love learning about what you do and how to help you. Please contact us at Sep Communications for anything and everything to communicate your message and help promote your brand.

Monday, June 11, 2018

Diversity Creates a Competitive Edge

From L to R  McCall Credle-Rosenthal, Lois Brezinski, Nikki Korval, Marty Harris, Sheila Cormier, Veronica Betancourtm Darcey McNiff-THompson at the Florida Business Women Council’s “Shining Stars” Awards Gala - June 2, 2018
Today, more companies are realizing that making the commitment to partner with gender and ethnically diverse suppliers is not only socially responsible, but it also helps those companies jump ahead of their competition. According to research by the Hackett Group, companies generate 130% more revenue by using diverse suppliers from minority-owned businesses.

The McKinsey & Company report, Diversity Matters, looked at financial results composing of top management and boards to conclude “…companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above national industry medians and 15% more for gender diversity.” The report also states, “The unequal performance of companies in the same industry and the same country implies that diversity is a competitive differentiator shifting market share toward more diverse companies.”

If you’re not sure where to start to be more diversified and want to learn more, consider going beyond the boardroom by joining an outreach group to help women and minorities through mentoring programs and internships. Another option is to volunteer on a community board to help minorities and encourage your employees to do the same. At SEP Communications, Marty Harris – President, is on the board of advisors for the Florida Business Women’s Council whose mission is to create an environment that provides women with resources and support to expand and reinvent careers, focus priorities and to turn new challenges into great opportunities plus, help women grow in all aspects of their professional and personal lives. SEP Communication is certified by the State of Florida, The NGLCC and WBENC – Women’s Business Enterprise National Council and she will be attending the WBENC National Conference this month in Detroit.

SEP Communications loves diversity and we are proud of our certifications. We look forward to working with you and helping you learn more about us and what we do because most of all we want to help you succeed, grow and thrive in a diverse business community.

Wednesday, May 2, 2018

T-shirt Fabric Demystified

Not all t-shirts are the same, especially when it comes to fabric. If you have ever had the task of ordering t-shirts, you may have shopped around based on price. However, knowing your fabrics can help make the comparison easier. Cheaper usually means cheaper fabric. When you want to impress your clients, cheap fabric might not be the best option. It might be better to print fewer t-shirts of quality.

To help make an educated decision when choosing t-shirt fabrics here are a few fabrics to think about before you next t-shirt order.

Fine Jersey - 100% cotton that is lightweight and comfortable.

Lightweight Jersey - 100% cotton that is prewashed to provide softness and less shrinkage.

CVC Jersey - 60% cotton and 40% polyester.

CVC (Chief Value Cotton) is soft and durable, but it does not include rayon in the blend making it a budget friendly quality fabric.

Sueded Jersey - 60% cotton and 40% polyester. Soft fabric that has a suede fine finish.

Spandex Jersey - 57% cotton, 38% polyester and 5% spandex. Soft, comfortable fabric that stretches and has fabric memory.

Tri-Blend Jersey – 50% polyester, 25% cotton, 25% rayon. Soft fabric with great drape, stretch and recovery.

65/35 Poly Cotton Heathers – 65% polyester and 35% cotton. Lightweight super silky fabric that is durable.

Burnout Jersey - 65% polyester and 35% cotton. Burnout is semi-transparent woven fabric that is comfortable, soft and stretchy.

Lightweight Cotton Poly Jersey - 60% cotton and 40% polyester. Ultra-soft, fine gauge blended fabric that is semi-sheer.

Inspired Dye – 100% Cotton. Perfect a for vintage t-shirt look. The fabric allows for softer shades and finishes.

 At SEP Communications we are here to help you every step of the way from understanding t-shirt fabrics and the differences between them to choosing color, logo embellishments to fulfillment.