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Monday, June 11, 2018

Diversity Creates a Competitive Edge

From L to R  McCall Credle-Rosenthal, Lois Brezinski, Nikki Korval, Marty Harris, Sheila Cormier, Veronica Betancourtm Darcey McNiff-THompson at the Florida Business Women Council’s “Shining Stars” Awards Gala - June 2, 2018
Today, more companies are realizing that making the commitment to partner with gender and ethnically diverse suppliers is not only socially responsible, but it also helps those companies jump ahead of their competition. According to research by the Hackett Group, companies generate 130% more revenue by using diverse suppliers from minority-owned businesses.

The McKinsey & Company report, Diversity Matters, looked at financial results composing of top management and boards to conclude “…companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above national industry medians and 15% more for gender diversity.” The report also states, “The unequal performance of companies in the same industry and the same country implies that diversity is a competitive differentiator shifting market share toward more diverse companies.”

If you’re not sure where to start to be more diversified and want to learn more, consider going beyond the boardroom by joining an outreach group to help women and minorities through mentoring programs and internships. Another option is to volunteer on a community board to help minorities and encourage your employees to do the same. At SEP Communications, Marty Harris – President, is on the board of advisors for the Florida Business Women’s Council whose mission is to create an environment that provides women with resources and support to expand and reinvent careers, focus priorities and to turn new challenges into great opportunities plus, help women grow in all aspects of their professional and personal lives. SEP Communication is certified by the State of Florida, The NGLCC and WBENC – Women’s Business Enterprise National Council and she will be attending the WBENC National Conference this month in Detroit.

SEP Communications loves diversity and we are proud of our certifications. We look forward to working with you and helping you learn more about us and what we do because most of all we want to help you succeed, grow and thrive in a diverse business community.

Wednesday, May 2, 2018

T-shirt Fabric Demystified

Not all t-shirts are the same, especially when it comes to fabric. If you have ever had the task of ordering t-shirts, you may have shopped around based on price. However, knowing your fabrics can help make the comparison easier. Cheaper usually means cheaper fabric. When you want to impress your clients, cheap fabric might not be the best option. It might be better to print fewer t-shirts of quality.

To help make an educated decision when choosing t-shirt fabrics here are a few fabrics to think about before you next t-shirt order.

Fine Jersey - 100% cotton that is lightweight and comfortable.

Lightweight Jersey - 100% cotton that is prewashed to provide softness and less shrinkage.

CVC Jersey - 60% cotton and 40% polyester.

CVC (Chief Value Cotton) is soft and durable, but it does not include rayon in the blend making it a budget friendly quality fabric.

Sueded Jersey - 60% cotton and 40% polyester. Soft fabric that has a suede fine finish.

Spandex Jersey - 57% cotton, 38% polyester and 5% spandex. Soft, comfortable fabric that stretches and has fabric memory.

Tri-Blend Jersey – 50% polyester, 25% cotton, 25% rayon. Soft fabric with great drape, stretch and recovery.

65/35 Poly Cotton Heathers – 65% polyester and 35% cotton. Lightweight super silky fabric that is durable.

Burnout Jersey - 65% polyester and 35% cotton. Burnout is semi-transparent woven fabric that is comfortable, soft and stretchy.

Lightweight Cotton Poly Jersey - 60% cotton and 40% polyester. Ultra-soft, fine gauge blended fabric that is semi-sheer.

Inspired Dye – 100% Cotton. Perfect a for vintage t-shirt look. The fabric allows for softer shades and finishes.

 At SEP Communications we are here to help you every step of the way from understanding t-shirt fabrics and the differences between them to choosing color, logo embellishments to fulfillment.

Monday, April 2, 2018

We’ve Got You Covered

Spring is here, the sun is high, and the rain is coming down. It is also the perfect time to create promotional products that let your clients know you have them covered. You can brand anything from traditional rain umbrellas to golf umbrellas to bistro umbrellas as well as rain ponchos.

Depending on the region you are marketing your company in and the type of business you have will help you determine what type of raingear to give away at your next tradeshow. For example, if you are in a big city where most people take public transportation you might want to opt for a lightweight, collapsible umbrella. If your client base is active and the athletic type, you may want to consider a sporty rain poncho. Or, if you are going to a tradeshow near a golf course you may want to giveaway windproof golf umbrellas.

Another option is to give away new inverted umbrellas that close from the inside down so that the wet umbrella does not spray the user as it closes. This is also a real advantage when you have to get into a car. No more getting the umbrella stuck in the car door frame and getting even more wet once you are safe in a dry car.

Keeping dry and out of harmful rays of the sun with handy branded raingear will keep your clients thinking of you all spring long! If you need more ideas and ways to keep your clients covered, please contact us at SEP Communications. We love helping companies stand out, rain or shine.