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Monday, September 9, 2019

Tips of the Trade Show

In our high tech 24/7 business lives, there is nothing online that can beat building relationships and trust than face-to-face interactions with clients and customers. While an online presence is paramount to business success today, personal interaction can take your business further when it comes to customer loyalty and it helps customers understand you and your business on a personal level.

Ever since the success of The Great Exhibition in 1851, trade shows function to bring buyers and sellers together. It worked then and it still works today. The only difference is now it is much harder to grab the attention of people walking by. To do this you have a booth that clearly shows what you and your company are all about and know a few tips of the trade show.

  1. Stay with your brand. You might be bored with your brand, but it is key to help customers understand who you are and what you do by being consistent. Choose giveaways that are long-lasting and carry your brand recognition forward. For example, if you are in the hotel business your giveaways might include anything from eye masks for sleeping to fluffy slippers to rolling travel bags with your corporate colors and logo. 
  2. Make sure your face-to-face staff are super friendly and know how to engage in a conversation and are passionate about your products and services.
  3. Find a way to tell your story in a creative way. We all love to learn and be entertained but we are all hardwired to personal stories. 
  4. Make a plan and have expert help. If you are relaxed and confident, customers will be drawn to you.

There is so much that goes into preparing for a trade show that it can be overwhelming. At SEP Communications, we can help you every step of the way.

Tuesday, August 6, 2019

Our Storefront is Always Open

Long gone are the days waiting for stores to open. With online shopping you can now shop anytime you like. At SEP Communications we build custom on-line stores for our clients to purchase branded goods and gifts 24/7.
On September 2nd we will launch the custom on-line store for Raymond James Financial Advisors and Corporate Stakeholders. We have curated amazing products that range from high end corporate apparel to state of the art electronics and fine wine and food gifts.
Raymond James understands the importance of brand consistency and having this site insures that what clients and potential clients receive from them will be brand compliant and top quality.  
At SEP Communications, we are flexible and full of creative ideas to get you noticed and remembered. Please contact us to see a demonstration on how our storefront works and how we can help you and your company.

Monday, July 15, 2019

Bounties of the Beach

Bounties of the Beach The beach can be experienced in many ways. It can be a party with dance music, colorful beach umbrellas and tropical frozen drinks in coozies or it can be a place to read, rest and rejuvenate. Either way, what you bring to the beach can make or break a day in the sun. Sunscreen, hats, sunglasses, beach towels and chairs are a must. However, to really get the party started waterproof bluetooth speakers, coolers with built-in blenders and wine flasks will certainly take your beach day up a notch. Even better, give these items to your clients as gifts so they remember you while they are having an amazing time by the sea.

Other beach gift ideas on the quieter and more serene side include unique shape kites, inflatable loungers, and solar phone chargers. Even if you live far from the ocean, the warmth of the sun or a shady spot under a tree can be a perfect reprieve from the fluorescent lights in the office.

At SEP Communications we love the beach and all of its bounty. We look forward to hearing about your summer and how to help you make a splash will all of your promotional products, printed materials and marketing needs.