SEPC Logo and Nav

swag        connect       solutions       ink       about

Wednesday, March 1, 2017

Health and Fitness Swag

Health and fitness are front and center with the refreshing approach of spring. Yes, we have all made our New Year’s resolutions to be healthier with numerous diet and exercise plans; however, with summer around the corner, now is the time many people have health and fitness on their mind. This time of year customers and potential clients appreciate health related swag offering you the perfect opportunity to start a conversation, reinforce your brand and be remembered.

Tradeshows and events can be a phenomenal place to meet new customers. Having the right swag to get customers to stop by your booth is a key ingredient to start a conversation. Promotional items that are health related bring a commonality that most people can relate to. When you engage with people on a personal level, trust develops making them relaxed and open to listening and learning about you, your company, and the products or services you offer.

When choosing a promotional product, your brand should always be considered. Giveaways should not only reflect your brand, but they should be something people want that reinforces a strong connection with your company. Here are some questions to think about before choosing a promotional item to promote your brand. Does the promotional product match your logo or company colors? Does the swag reinforce your brand’s personality and voice?

Lastly, the goal is to be remembered and start a connection. One way to be remembered is to have swag that people use often. If you giveaway fitness monitors or pedometers, chances are these products will be used by your customers daily as they work out or go on their daily walk.

There are so many options and ways to promote your brand on healthy giveaways that it can be a bit overwhelming. Our experts at Sep Communications are happy to guide you every step of the way!