SEPC Logo and Nav

swag        connect       solutions       ink       about

Monday, June 11, 2018

Diversity Creates a Competitive Edge

From L to R  McCall Credle-Rosenthal, Lois Brezinski, Nikki Korval, Marty Harris, Sheila Cormier, Veronica Betancourtm Darcey McNiff-THompson at the Florida Business Women Council’s “Shining Stars” Awards Gala - June 2, 2018
Today, more companies are realizing that making the commitment to partner with gender and ethnically diverse suppliers is not only socially responsible, but it also helps those companies jump ahead of their competition. According to research by the Hackett Group, companies generate 130% more revenue by using diverse suppliers from minority-owned businesses.

The McKinsey & Company report, Diversity Matters, looked at financial results composing of top management and boards to conclude “…companies in the top quartile for racial and ethnic diversity are 35% more likely to have financial returns above national industry medians and 15% more for gender diversity.” The report also states, “The unequal performance of companies in the same industry and the same country implies that diversity is a competitive differentiator shifting market share toward more diverse companies.”

If you’re not sure where to start to be more diversified and want to learn more, consider going beyond the boardroom by joining an outreach group to help women and minorities through mentoring programs and internships. Another option is to volunteer on a community board to help minorities and encourage your employees to do the same. At SEP Communications, Marty Harris – President, is on the board of advisors for the Florida Business Women’s Council whose mission is to create an environment that provides women with resources and support to expand and reinvent careers, focus priorities and to turn new challenges into great opportunities plus, help women grow in all aspects of their professional and personal lives. SEP Communication is certified by the State of Florida, The NGLCC and WBENC – Women’s Business Enterprise National Council and she will be attending the WBENC National Conference this month in Detroit.

SEP Communications loves diversity and we are proud of our certifications. We look forward to working with you and helping you learn more about us and what we do because most of all we want to help you succeed, grow and thrive in a diverse business community.

Wednesday, May 2, 2018

T-shirt Fabric Demystified

Not all t-shirts are the same, especially when it comes to fabric. If you have ever had the task of ordering t-shirts, you may have shopped around based on price. However, knowing your fabrics can help make the comparison easier. Cheaper usually means cheaper fabric. When you want to impress your clients, cheap fabric might not be the best option. It might be better to print fewer t-shirts of quality.

To help make an educated decision when choosing t-shirt fabrics here are a few fabrics to think about before you next t-shirt order.

Fine Jersey - 100% cotton that is lightweight and comfortable.

Lightweight Jersey - 100% cotton that is prewashed to provide softness and less shrinkage.

CVC Jersey - 60% cotton and 40% polyester.

CVC (Chief Value Cotton) is soft and durable, but it does not include rayon in the blend making it a budget friendly quality fabric.

Sueded Jersey - 60% cotton and 40% polyester. Soft fabric that has a suede fine finish.

Spandex Jersey - 57% cotton, 38% polyester and 5% spandex. Soft, comfortable fabric that stretches and has fabric memory.

Tri-Blend Jersey – 50% polyester, 25% cotton, 25% rayon. Soft fabric with great drape, stretch and recovery.

65/35 Poly Cotton Heathers – 65% polyester and 35% cotton. Lightweight super silky fabric that is durable.

Burnout Jersey - 65% polyester and 35% cotton. Burnout is semi-transparent woven fabric that is comfortable, soft and stretchy.

Lightweight Cotton Poly Jersey - 60% cotton and 40% polyester. Ultra-soft, fine gauge blended fabric that is semi-sheer.

Inspired Dye – 100% Cotton. Perfect a for vintage t-shirt look. The fabric allows for softer shades and finishes.

 At SEP Communications we are here to help you every step of the way from understanding t-shirt fabrics and the differences between them to choosing color, logo embellishments to fulfillment.

Monday, April 2, 2018

We’ve Got You Covered

Spring is here, the sun is high, and the rain is coming down. It is also the perfect time to create promotional products that let your clients know you have them covered. You can brand anything from traditional rain umbrellas to golf umbrellas to bistro umbrellas as well as rain ponchos.

Depending on the region you are marketing your company in and the type of business you have will help you determine what type of raingear to give away at your next tradeshow. For example, if you are in a big city where most people take public transportation you might want to opt for a lightweight, collapsible umbrella. If your client base is active and the athletic type, you may want to consider a sporty rain poncho. Or, if you are going to a tradeshow near a golf course you may want to giveaway windproof golf umbrellas.

Another option is to give away new inverted umbrellas that close from the inside down so that the wet umbrella does not spray the user as it closes. This is also a real advantage when you have to get into a car. No more getting the umbrella stuck in the car door frame and getting even more wet once you are safe in a dry car.

Keeping dry and out of harmful rays of the sun with handy branded raingear will keep your clients thinking of you all spring long! If you need more ideas and ways to keep your clients covered, please contact us at SEP Communications. We love helping companies stand out, rain or shine.

Monday, March 5, 2018

Beyond Embroidery

When deciding to imprint a logo on promotional products most companies choose the traditional route by using 4-color process, laser, stamping or embroidery. However, there are a few new ways to imprint your logo that can make your swag go from good to AMAZING! These new techniques include HXD, Epoxy Dome and Mixed Media.

For everything from totes to backpacks to apparel, embroidery and silk-screening have been the standard. However, HXD takes your logo and makes it three dimensional with the additional option of making it metallic gold, silver or bronze. Texturing your logo is also an element of the capabilities of HXD. With HXD, you can also choose textures of herringbone, wavy lines or dimpling. To create this effect all you have to do is send us your logo and our skilled team will render the effects to create a 3-D rendering for your approval.

Another cool imprinting technique is the Epoxy Dome. If you have ever looked at a water droplet before breaking, that is what the epoxy dome looks like over your logo. Like a water droplet, the epoxy adds a 3-D effect enhancing whatever is encased in the epoxy. The epoxy creates a crystal, clear dome that encloses your logo with a surrounding black bezel border to further enhance the sleek rounded edging.

 Lastly, mixed media is also an interesting new way to enhance your logo. Mixed media starts by using a laser imprinted image and then combines the imprint with either embroidery, transfer or PhotoGraffix overlay.

 At SEP Communications, we are so excited to share these new techniques with you and we are happy to answer any questions to help you understand how these new techniques can bring your branding to the next level.

Monday, February 5, 2018

Accolades and Awards and Praise – OH MY!

In order for employees to stay motivated, they need to be appreciated, included and trusted. They also want opportunities to grow their talents, be rewarded, empowered and have access to mentors. When employers know this, their company flourishes and retains employees through a healthy company culture.

However, being appreciated is the number one thing employees need to feel valued. Accolades go a long way especially if the accolades are given in front of coworkers. Not only does it show your appreciation, but it can motivate the entire staff to strive for more.

Accolades along with a gift mean even more. Sometimes it is hard to figure out what an employee desires and would love to have. Incentive gift programs are a perfect way to give employees the freedom to choose their own gift. Your happy employee can go online and choose the gift from a variety of options you preselect.

At SEP Communications, we can help you come up with the perfect incentive package to fit your company and your budget. We love exploring creative ideas and look forward to celebrating your success!

Wednesday, January 3, 2018

Oh, the possibilities…

It’s 2018 and the possibilities are abundant. We are so excited to get the year started by attending the ASI (Advertising Specialty Institute) Show in Orlando January 2-4. We will be participating in educational talks to learn more about production processes companies use for customization which will enable us to think of even more creative ways to use your branding on promotional products.

Oodles if inspiration will fill the showroom as many exhibitors will be displaying their newest and coolest products. Not only will we be learning about new products, but we will be thinking of new possibilities for our clients to stand out with their branding on the new products.

With so much inspiration, as much as we love going to the ASI Show we love coming back to the office even more. We can’t wait to share new products and innovative ways to incorporate them into our client’s branding. This month we will be posting new promotional products on LinkedIn, Facebook and Instagram. If you are not already following us, please check out our profiles and join us on our journey as we post new items and helpful tips.

We hope to partner with you to make 2018 amazing!