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Monday, April 2, 2018

We’ve Got You Covered

Spring is here, the sun is high, and the rain is coming down. It is also the perfect time to create promotional products that let your clients know you have them covered. You can brand anything from traditional rain umbrellas to golf umbrellas to bistro umbrellas as well as rain ponchos.

Depending on the region you are marketing your company in and the type of business you have will help you determine what type of raingear to give away at your next tradeshow. For example, if you are in a big city where most people take public transportation you might want to opt for a lightweight, collapsible umbrella. If your client base is active and the athletic type, you may want to consider a sporty rain poncho. Or, if you are going to a tradeshow near a golf course you may want to giveaway windproof golf umbrellas.

Another option is to give away new inverted umbrellas that close from the inside down so that the wet umbrella does not spray the user as it closes. This is also a real advantage when you have to get into a car. No more getting the umbrella stuck in the car door frame and getting even more wet once you are safe in a dry car.

Keeping dry and out of harmful rays of the sun with handy branded raingear will keep your clients thinking of you all spring long! If you need more ideas and ways to keep your clients covered, please contact us at SEP Communications. We love helping companies stand out, rain or shine.

Monday, March 5, 2018

Beyond Embroidery

When deciding to imprint a logo on promotional products most companies choose the traditional route by using 4-color process, laser, stamping or embroidery. However, there are a few new ways to imprint your logo that can make your swag go from good to AMAZING! These new techniques include HXD, Epoxy Dome and Mixed Media.

For everything from totes to backpacks to apparel, embroidery and silk-screening have been the standard. However, HXD takes your logo and makes it three dimensional with the additional option of making it metallic gold, silver or bronze. Texturing your logo is also an element of the capabilities of HXD. With HXD, you can also choose textures of herringbone, wavy lines or dimpling. To create this effect all you have to do is send us your logo and our skilled team will render the effects to create a 3-D rendering for your approval.

Another cool imprinting technique is the Epoxy Dome. If you have ever looked at a water droplet before breaking, that is what the epoxy dome looks like over your logo. Like a water droplet, the epoxy adds a 3-D effect enhancing whatever is encased in the epoxy. The epoxy creates a crystal, clear dome that encloses your logo with a surrounding black bezel border to further enhance the sleek rounded edging.

 Lastly, mixed media is also an interesting new way to enhance your logo. Mixed media starts by using a laser imprinted image and then combines the imprint with either embroidery, transfer or PhotoGraffix overlay.

 At SEP Communications, we are so excited to share these new techniques with you and we are happy to answer any questions to help you understand how these new techniques can bring your branding to the next level.

Monday, February 5, 2018

Accolades and Awards and Praise – OH MY!

In order for employees to stay motivated, they need to be appreciated, included and trusted. They also want opportunities to grow their talents, be rewarded, empowered and have access to mentors. When employers know this, their company flourishes and retains employees through a healthy company culture.

However, being appreciated is the number one thing employees need to feel valued. Accolades go a long way especially if the accolades are given in front of coworkers. Not only does it show your appreciation, but it can motivate the entire staff to strive for more.

Accolades along with a gift mean even more. Sometimes it is hard to figure out what an employee desires and would love to have. Incentive gift programs are a perfect way to give employees the freedom to choose their own gift. Your happy employee can go online and choose the gift from a variety of options you preselect.

At SEP Communications, we can help you come up with the perfect incentive package to fit your company and your budget. We love exploring creative ideas and look forward to celebrating your success!

Wednesday, January 3, 2018

Oh, the possibilities…

It’s 2018 and the possibilities are abundant. We are so excited to get the year started by attending the ASI (Advertising Specialty Institute) Show in Orlando January 2-4. We will be participating in educational talks to learn more about production processes companies use for customization which will enable us to think of even more creative ways to use your branding on promotional products.

Oodles if inspiration will fill the showroom as many exhibitors will be displaying their newest and coolest products. Not only will we be learning about new products, but we will be thinking of new possibilities for our clients to stand out with their branding on the new products.

With so much inspiration, as much as we love going to the ASI Show we love coming back to the office even more. We can’t wait to share new products and innovative ways to incorporate them into our client’s branding. This month we will be posting new promotional products on LinkedIn, Facebook and Instagram. If you are not already following us, please check out our profiles and join us on our journey as we post new items and helpful tips.

We hope to partner with you to make 2018 amazing!