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Thursday, July 5, 2018

Marketing Abc’s and Back-to-School Swag

Summer is the perfect time to think about promotional products to give away in the fall with back-to-school swag using the Abc’s of marketing. The Abc’s include - A: Advertising, B: Branding, and C: Client relationships. Using back-to-school themed promotional products along with your marketing campaign can bring you to the head of the class with everything from notebooks, journals and pens to cool tech office gadgets.

A for Advertising

Make the most of your advertising by having a well thought out campaign that includes your budget, target market, media platforms, printed collateral, and promotional products. By using a well thought out plan you can make the most of your advertising budget. Promotional products can be a low cost component of your campaign to get your name out and let your community know the products and services you offer.

B for Branding

Staying true to your brand is one of the most important things you can do to help your clients understand who you are and what you do. The clearer your branded message is the more your clients will remember you, recommend you and call you when they need you.

C for Client relationships

Client relationships make a company and keep it growing. Fostering client relationships in our ever increasing competitive world takes persistent and ongoing contact. Repetitive contact will keep you on your client’s mind. A simple email engaging your client in a conservation about newsworthy technical advancements that could help their business is one way to stay on their minds another way is to send them something fun and memorable in the heat of the summer, for example: ice cream!

Whatever your marketing plans are for the fall, be sure to include the Abc’s of swag in your client’s swag bag. If you need help finding the perfect accompaniment to your campaign, let us know. We will love learning about what you do and how to help you. Please contact us at Sep Communications for anything and everything to communicate your message and help promote your brand.