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Wednesday, July 5, 2017

Hello Summer, Hello Productivity!

The summer is here and among all of the vacations and relaxation, there are so many ways to make your summer in the office productive plus attract new clients. Productivity begins with a plan that is organized, scheduled that includes an obtainable goal. It is easy to become distracted during the summer with kids out of school, change of routine and anticipated vacations that are thankfully, right around the corner. You may find yourself daydreaming and moving at a slower pace. However, summer can be the perfect time to welcome the heat and put the spirit of summer fun and relaxation to work for your business.

Summer can be the perfect time to grab the attention of potential clients because when everyone is sitting at their desk in summer stagnation, a little fun can be a welcomed relief. For example, you could target potential customers by sending them a package with a beach ball and fun colored sharpies (that match your company colors and branding, of course) with instructions on how to play “Office Beach Ball”. The game is played by writing questions on the ball (personalized by the recipient). Then, the beach ball is tapped to a fellow coworker. If they miss the ball, they have to answer one of the questions handwritten on the beach ball. The questions can be company related with goals and ideas or it can be purely personal with fun creative questions.

Another way to stand out this summer is by participating in outdoor events to promote your brand with swag that cools and comforts. Giveaways could include portable mini fans and cooling sports towels to fully customizable cooling neck wraps that provide a respite from heat and humidity. When you give away promotional products that provide care and comfort, the underlying message of providing something that people need, before they ask for it, can produce a powerful way to connect with potential clients.

Lastly, what if you sent your clients an ice cream scoop and then had ice cream delivered to their office. Yes, you would be remembered and your phone would certainly ring, buzz and sing all summer long!

At SEP Communications, we look forward to helping you have some fun with your marketing and promotional products this summer!