Minority and Women-Business Owners

We are so proud SEP Communications is a women-owned business and a member of WBENC! This month we will be headed to the twentieth annual WBENC (Women’s Business Enterprise National Council) conference in Las Vegas. It will be three days of inspiring keynote speakers, workshops, mentoring, forums and networking. We can’t wait to come back refreshed with new ideas; excited to share with you all that we learn and discover.

Women-owned business are on the rise. According to the U.S. Department of Labor, there are 10 million women-owned businesses. Have you ever considered looking for minority-owned businesses to work with? There are so many advantages to working with minority-owned businesses. These businesses can help your company with tax incentives, supplier diversity programs, as well as, fostering new business relationships and niche markets you may not have thought of before. Plus, by embracing diversity, your company can be more profitable! According to research by the Hackett Group, companies generate 130% more revenue by using diverse suppliers from minority-owned businesses.

Many companies today request that 25% of their business is to be done with women-owned and minority-owned businesses. When you work with minority and women-owned businesses you let your customers and potential clients see your commitment to diversity and openness. Through your willingness to embrace and understand different cultures, races and ethnicity your business will not only grow, but it will thrive in many rewarding ways. 

We at SEP Communications love diversity! We look forward to working with you and helping you learn more about us and what we do because most of all we want to help you succeed, grow and thrive.

As we focus on women this month, here are a few ideas to help you market to women with your swag! Women love promotion products such as nylon ladies computer tote bags, or women’s visors to keep the sun off this summer. Another option could be a purse hanger keeping handbags off the backs of chairs and securely in view just to name a few. Either call or email us and we will happily create the perfect swag that is in line with your branding and something potential customers will remember you with.
 

Choose Swag Purposefully

Yes, thankfully, there are so many options to choose from when it comes to promotional products! However, sometimes people get so carried away with how fun and adorable an item is that they forget the item must support their brand and reflect their core values. The item must be part of a plan, not a last-minute decision just to have something to give away at the next tradeshow with your logo on it.

First, you need to plan! When you have a plan, your entire team will be able to implement every detail so that your branding is cohesive and clearly understood. When your team knows every aspect of your branding and marketing they will be able to communicate it precisely to potential clients.

Next, consider how your promotional products will reinforce your brand. If the promotion products you choose do not reflect your brand you are not only wasting money, but your time as well. Potential clients need to instantly understand what you do, who you are and remember you and your company long after the tradeshow where they received the promotional product. For example, a company that distributes everything from bathroom faucets, fixtures to bathtubs might consider choosing microfiber drying towels or an environmental friendly shower timer that saves water for their swag. An accounting or finance firm might keep with their brand simply by using their company colors with anything money related from fun money bag gifts and piggy bank shaped items to wallets and money clips.

Lastly, choose a promotional products supplier wisely. One that can take care of all the details from start to finish, plus create any printed material will be good for your business. SEP Communications has an amazing reputation for all their impeccable attention to detail and they love to help companies like yours succeed!

Get Clever with Tech Savvy Swag!

With the wide range of promotional giveaways and price points, it can be challenging to know what to choose. If you want to up your swag a notch and get tech savvy, we have plenty of cool gadget ideas to help reinforce your relationships, promote your brand and keep your name on your client’s minds. With tech savvy promotional gifts, your clients will receive the underlying message that you are clever, innovative and know the latest trends.

Tech savvy swag can include much needed extra power for mobile devices. For example, the next time your super busy client is so busy they used up all the “juice” on their phone just as they need to run out the door to their next important meeting, they think of you! Thankfully, as they reach in their desk to grab the handy Juice Box power bank you gave them last week (with your logo on packaged in a memorable juice box & straw) is just what they need to save their day! Your clients will see you as someone who thinks ahead and cleverly plans for issues that can arise. 

Sometimes innovative, cool swag is all you need to give the impression to your clients that you not only know the latest technology, but are ready to help them with the most current information to assist them with the products and services you offer. One idea is to give your clients innovative products like the amazing new Rock-It vibration speakers that can make almost anything into a speaker just by placing the probe on an object. This gadget is not only fun, but it serves as a great conversational piece as you ask what new items your clients have they tried to make into a speaker. It can also easily transition the conversation to what new products or services you can provide for them.

By giving your clients trend savvy gifts, it can position you as someone who pays attention to trends in general. Your clients will understand through your branding and promotional products who you are and how much you are willing to jump fearlessly into the future. It also reveals that you are someone to count on for the best new ways to help them succeed in business in our fast-paced world. Tech savvy gifts, however small, give us a glimpse of what possibilities are around the corner. Fun, innovative gadgets also allow us the opportunity to dream more about what we can accomplish and who we want on our team to help us accomplish our goals.

If you need more help choosing your tech savvy swag, contact us! We love talking about what is new, innovative and trendy.