Choose Swag Purposefully

Yes, thankfully, there are so many options to choose from when it comes to promotional products! However, sometimes people get so carried away with how fun and adorable an item is that they forget the item must support their brand and reflect their core values. The item must be part of a plan, not a last-minute decision just to have something to give away at the next tradeshow with your logo on it.

First, you need to plan! When you have a plan, your entire team will be able to implement every detail so that your branding is cohesive and clearly understood. When your team knows every aspect of your branding and marketing they will be able to communicate it precisely to potential clients.

Next, consider how your promotional products will reinforce your brand. If the promotion products you choose do not reflect your brand you are not only wasting money, but your time as well. Potential clients need to instantly understand what you do, who you are and remember you and your company long after the tradeshow where they received the promotional product. For example, a company that distributes everything from bathroom faucets, fixtures to bathtubs might consider choosing microfiber drying towels or an environmental friendly shower timer that saves water for their swag. An accounting or finance firm might keep with their brand simply by using their company colors with anything money related from fun money bag gifts and piggy bank shaped items to wallets and money clips.

Lastly, choose a promotional products supplier wisely. One that can take care of all the details from start to finish, plus create any printed material will be good for your business. SEP Communications has an amazing reputation for all their impeccable attention to detail and they love to help companies like yours succeed!

Get Clever with Tech Savvy Swag!

With the wide range of promotional giveaways and price points, it can be challenging to know what to choose. If you want to up your swag a notch and get tech savvy, we have plenty of cool gadget ideas to help reinforce your relationships, promote your brand and keep your name on your client’s minds. With tech savvy promotional gifts, your clients will receive the underlying message that you are clever, innovative and know the latest trends.

Tech savvy swag can include much needed extra power for mobile devices. For example, the next time your super busy client is so busy they used up all the “juice” on their phone just as they need to run out the door to their next important meeting, they think of you! Thankfully, as they reach in their desk to grab the handy Juice Box power bank you gave them last week (with your logo on packaged in a memorable juice box & straw) is just what they need to save their day! Your clients will see you as someone who thinks ahead and cleverly plans for issues that can arise. 

Sometimes innovative, cool swag is all you need to give the impression to your clients that you not only know the latest technology, but are ready to help them with the most current information to assist them with the products and services you offer. One idea is to give your clients innovative products like the amazing new Rock-It vibration speakers that can make almost anything into a speaker just by placing the probe on an object. This gadget is not only fun, but it serves as a great conversational piece as you ask what new items your clients have they tried to make into a speaker. It can also easily transition the conversation to what new products or services you can provide for them.

By giving your clients trend savvy gifts, it can position you as someone who pays attention to trends in general. Your clients will understand through your branding and promotional products who you are and how much you are willing to jump fearlessly into the future. It also reveals that you are someone to count on for the best new ways to help them succeed in business in our fast-paced world. Tech savvy gifts, however small, give us a glimpse of what possibilities are around the corner. Fun, innovative gadgets also allow us the opportunity to dream more about what we can accomplish and who we want on our team to help us accomplish our goals.

If you need more help choosing your tech savvy swag, contact us! We love talking about what is new, innovative and trendy.

Health and Fitness Swag

Health and fitness are front and center with the refreshing approach of spring. Yes, we have all made our New Year’s resolutions to be healthier with numerous diet and exercise plans; however, with summer around the corner, now is the time many people have health and fitness on their mind. This time of year customers and potential clients appreciate health related swag offering you the perfect opportunity to start a conversation, reinforce your brand and be remembered.

Tradeshows and events can be a phenomenal place to meet new customers. Having the right swag to get customers to stop by your booth is a key ingredient to start a conversation. Promotional items that are health related bring a commonality that most people can relate to. When you engage with people on a personal level, trust develops making them relaxed and open to listening and learning about you, your company, and the products or services you offer.

When choosing a promotional product, your brand should always be considered. Giveaways should not only reflect your brand, but they should be something people want that reinforces a strong connection with your company. Here are some questions to think about before choosing a promotional item to promote your brand. Does the promotional product match your logo or company colors? Does the swag reinforce your brand’s personality and voice?

Lastly, the goal is to be remembered and start a connection. One way to be remembered is to have swag that people use often. If you giveaway fitness monitors or pedometers, chances are these products will be used by your customers daily as they work out or go on their daily walk.

There are so many options and ways to promote your brand on healthy giveaways that it can be a bit overwhelming. Our experts at Sep Communications are happy to guide you every step of the way!