Hello Summer, Hello Productivity!

The summer is here and among all of the vacations and relaxation, there are so many ways to make your summer in the office productive plus attract new clients. Productivity begins with a plan that is organized, scheduled that includes an obtainable goal. It is easy to become distracted during the summer with kids out of school, change of routine and anticipated vacations that are thankfully, right around the corner. You may find yourself daydreaming and moving at a slower pace. However, summer can be the perfect time to welcome the heat and put the spirit of summer fun and relaxation to work for your business.

Summer can be the perfect time to grab the attention of potential clients because when everyone is sitting at their desk in summer stagnation, a little fun can be a welcomed relief. For example, you could target potential customers by sending them a package with a beach ball and fun colored sharpies (that match your company colors and branding, of course) with instructions on how to play “Office Beach Ball”. The game is played by writing questions on the ball (personalized by the recipient). Then, the beach ball is tapped to a fellow coworker. If they miss the ball, they have to answer one of the questions handwritten on the beach ball. The questions can be company related with goals and ideas or it can be purely personal with fun creative questions.

Another way to stand out this summer is by participating in outdoor events to promote your brand with swag that cools and comforts. Giveaways could include portable mini fans and cooling sports towels to fully customizable cooling neck wraps that provide a respite from heat and humidity. When you give away promotional products that provide care and comfort, the underlying message of providing something that people need, before they ask for it, can produce a powerful way to connect with potential clients.

Lastly, what if you sent your clients an ice cream scoop and then had ice cream delivered to their office. Yes, you would be remembered and your phone would certainly ring, buzz and sing all summer long!

At SEP Communications, we look forward to helping you have some fun with your marketing and promotional products this summer!

Minority and Women-Business Owners

We are so proud SEP Communications is a women-owned business and a member of WBENC! This month we will be headed to the twentieth annual WBENC (Women’s Business Enterprise National Council) conference in Las Vegas. It will be three days of inspiring keynote speakers, workshops, mentoring, forums and networking. We can’t wait to come back refreshed with new ideas; excited to share with you all that we learn and discover.

Women-owned business are on the rise. According to the U.S. Department of Labor, there are 10 million women-owned businesses. Have you ever considered looking for minority-owned businesses to work with? There are so many advantages to working with minority-owned businesses. These businesses can help your company with tax incentives, supplier diversity programs, as well as, fostering new business relationships and niche markets you may not have thought of before. Plus, by embracing diversity, your company can be more profitable! According to research by the Hackett Group, companies generate 130% more revenue by using diverse suppliers from minority-owned businesses.

Many companies today request that 25% of their business is to be done with women-owned and minority-owned businesses. When you work with minority and women-owned businesses you let your customers and potential clients see your commitment to diversity and openness. Through your willingness to embrace and understand different cultures, races and ethnicity your business will not only grow, but it will thrive in many rewarding ways. 

We at SEP Communications love diversity! We look forward to working with you and helping you learn more about us and what we do because most of all we want to help you succeed, grow and thrive.

As we focus on women this month, here are a few ideas to help you market to women with your swag! Women love promotion products such as nylon ladies computer tote bags, or women’s visors to keep the sun off this summer. Another option could be a purse hanger keeping handbags off the backs of chairs and securely in view just to name a few. Either call or email us and we will happily create the perfect swag that is in line with your branding and something potential customers will remember you with.
 

Choose Swag Purposefully

Yes, thankfully, there are so many options to choose from when it comes to promotional products! However, sometimes people get so carried away with how fun and adorable an item is that they forget the item must support their brand and reflect their core values. The item must be part of a plan, not a last-minute decision just to have something to give away at the next tradeshow with your logo on it.

First, you need to plan! When you have a plan, your entire team will be able to implement every detail so that your branding is cohesive and clearly understood. When your team knows every aspect of your branding and marketing they will be able to communicate it precisely to potential clients.

Next, consider how your promotional products will reinforce your brand. If the promotion products you choose do not reflect your brand you are not only wasting money, but your time as well. Potential clients need to instantly understand what you do, who you are and remember you and your company long after the tradeshow where they received the promotional product. For example, a company that distributes everything from bathroom faucets, fixtures to bathtubs might consider choosing microfiber drying towels or an environmental friendly shower timer that saves water for their swag. An accounting or finance firm might keep with their brand simply by using their company colors with anything money related from fun money bag gifts and piggy bank shaped items to wallets and money clips.

Lastly, choose a promotional products supplier wisely. One that can take care of all the details from start to finish, plus create any printed material will be good for your business. SEP Communications has an amazing reputation for all their impeccable attention to detail and they love to help companies like yours succeed!