Women-owned business are on the rise. According to the U.S. Department of Labor, there are 10 million women-owned businesses. Have you ever considered looking for minority-owned businesses to work with? There are so many advantages to working with minority-owned businesses. These businesses can help your company with tax incentives, supplier diversity programs, as well as, fostering new business relationships and niche markets you may not have thought of before. Plus, by embracing diversity, your company can be more profitable! According to research by the Hackett Group, companies generate 130% more revenue by using diverse suppliers from minority-owned businesses.
Many companies today request that 25% of their business is to be done with women-owned and minority-owned businesses. When you work with minority and women-owned businesses you let your customers and potential clients see your commitment to diversity and openness. Through your willingness to embrace and understand different cultures, races and ethnicity your business will not only grow, but it will thrive in many rewarding ways.
We at SEP Communications love diversity! We look forward to working with you and helping you learn more about us and what we do because most of all we want to help you succeed, grow and thrive.
As we focus on women this month, here are a few ideas to help you market to women with your swag! Women love promotion products such as nylon ladies computer tote bags, or women’s visors to keep the sun off this summer. Another option could be a purse hanger keeping handbags off the backs of chairs and securely in view just to name a few. Either call or email us and we will happily create the perfect swag that is in line with your branding and something potential customers will remember you with.
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