Get Clever with Tech Savvy Swag!

With the wide range of promotional giveaways and price points, it can be challenging to know what to choose. If you want to up your swag a notch and get tech savvy, we have plenty of cool gadget ideas to help reinforce your relationships, promote your brand and keep your name on your client’s minds. With tech savvy promotional gifts, your clients will receive the underlying message that you are clever, innovative and know the latest trends.

Tech savvy swag can include much needed extra power for mobile devices. For example, the next time your super busy client is so busy they used up all the “juice” on their phone just as they need to run out the door to their next important meeting, they think of you! Thankfully, as they reach in their desk to grab the handy Juice Box power bank you gave them last week (with your logo on packaged in a memorable juice box & straw) is just what they need to save their day! Your clients will see you as someone who thinks ahead and cleverly plans for issues that can arise. 

Sometimes innovative, cool swag is all you need to give the impression to your clients that you not only know the latest technology, but are ready to help them with the most current information to assist them with the products and services you offer. One idea is to give your clients innovative products like the amazing new Rock-It vibration speakers that can make almost anything into a speaker just by placing the probe on an object. This gadget is not only fun, but it serves as a great conversational piece as you ask what new items your clients have they tried to make into a speaker. It can also easily transition the conversation to what new products or services you can provide for them.

By giving your clients trend savvy gifts, it can position you as someone who pays attention to trends in general. Your clients will understand through your branding and promotional products who you are and how much you are willing to jump fearlessly into the future. It also reveals that you are someone to count on for the best new ways to help them succeed in business in our fast-paced world. Tech savvy gifts, however small, give us a glimpse of what possibilities are around the corner. Fun, innovative gadgets also allow us the opportunity to dream more about what we can accomplish and who we want on our team to help us accomplish our goals.

If you need more help choosing your tech savvy swag, contact us! We love talking about what is new, innovative and trendy.

Health and Fitness Swag

Health and fitness are front and center with the refreshing approach of spring. Yes, we have all made our New Year’s resolutions to be healthier with numerous diet and exercise plans; however, with summer around the corner, now is the time many people have health and fitness on their mind. This time of year customers and potential clients appreciate health related swag offering you the perfect opportunity to start a conversation, reinforce your brand and be remembered.

Tradeshows and events can be a phenomenal place to meet new customers. Having the right swag to get customers to stop by your booth is a key ingredient to start a conversation. Promotional items that are health related bring a commonality that most people can relate to. When you engage with people on a personal level, trust develops making them relaxed and open to listening and learning about you, your company, and the products or services you offer.

When choosing a promotional product, your brand should always be considered. Giveaways should not only reflect your brand, but they should be something people want that reinforces a strong connection with your company. Here are some questions to think about before choosing a promotional item to promote your brand. Does the promotional product match your logo or company colors? Does the swag reinforce your brand’s personality and voice?

Lastly, the goal is to be remembered and start a connection. One way to be remembered is to have swag that people use often. If you giveaway fitness monitors or pedometers, chances are these products will be used by your customers daily as they work out or go on their daily walk.

There are so many options and ways to promote your brand on healthy giveaways that it can be a bit overwhelming. Our experts at Sep Communications are happy to guide you every step of the way!

Get Noticed and Get in the Door

Opportunity is within reach! The only problem that sometimes arises is getting by the gatekeeper. Getting past the gatekeeper to C level executives can be a bit of a challenge. Here are a few ideas to get past the gatekeeper, break down barriers, and allow you to be heard by potential customers.

The Gatekeepers are People First. 
Gatekeepers manage the entry point with sometimes very little patience or time because everyone wants to talk to the chief marketing officer (CMO), chief operations officer (COO), or the chief financial officer (CFO). Kindness and respect that is transparent and sincere is the first place to start. It is such a simple thing to do; however, surprisingly a lot of people overlook the chain of employees in a company and save only their best selves only for C level executives. How you treat the C level executive is how you should behave toward everyone from the doorman on up the minute you step into their building. The patience and tone of your communication with the gatekeeper will either open the door to meet your intended C level executive a crack or keep it closed to you indefinitely.

Breaking Down Barriers 
After you have consistently communicated with your potential client, but still need to close the deal, make a strategic plan of persuasion by sending something spectacular. Luxury gifts have their place and can be used to show executives that you are committed to their business and honor your developing relationship with them. These extravagant gifts can be expensive; yet, with careful expert marketing your investment will be well spent. Whether you decide to send crystal or Tumi luggage, make sure your purchase is something of quality, well packaged, thought though, and have a follow up in place.

Be Heard 
Getting a prospective client to trust you to discuss inside information can be difficult to do. For centuries, offerings of gifts have broken down barriers and have brought people together to communicate starting from a place of gratitude and acceptance to be open in order to listen respectively.Listening takes patience, time and the ability to be open to new ideas.With the constant need to be available at all hours through emails, telephone calls and texting, listening can be difficult.It can be even more challenging to concentrating on what someone is saying when it is someone you do not have a relationship with. Learning a company’s needs and discovering their goals are two ways to start growing a relationship with a future client in order to be listened to and heard.

Opportunities await and are only bounded by your imagination. If you want help finding high-end gifts that your potential clients will see every day that will keep your name consistently on their minds,we at SEP Communications are ready to help you get past the gatekeeper, break down barriers, and allow you to be heard by potential customers.